{"title":"Chemically Treated Hair","description":"\u003ch1\u003eHair Care for Chemically Treated Hair\u003c\/h1\u003e\n\u003cp\u003eSupport and extend the life of chemical treatments with our professional hair care collection for chemically treated hair. Whether your hair has been coloured, permed, relaxed, or straightened, it requires specific products that protect the treatment result while restoring and maintaining hair health. Our range is formulated to be gentle on altered hair structures while still delivering powerful hydration, nutrition, and repair. Preserve your treatment investment with a routine designed specifically for the unique needs of chemically treated hair.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"sos-ph-equalizer-mask-beox","title":"SOS PH Equalizer Mask | Beox","description":"\u003cp\u003eNeutralizes, acidifies, aligns, and seals hair cuticles. Intensive treatment that balances hair's pH. Formulated with buriti oil and vitamin E, it restores the hair's original pH and reconnects its structural bonds after any chemical treatment, such as coloring, lightening, and straightening.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003eOn clean, damp hair, apply S.O.S. pH Equalizer strand by strand, massaging it into the hair along its entire length. Leave on for 10 minutes. Rinse and style as desired.\u003c\/p\u003e\n\u003cp\u003eContent: 01 SOS PH Equalizer Mask 500 ml\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57303903469955,"sku":"BE-SOS-PH-MASK-500","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/SOS_PH_Equalizer_Mask_1.png?v=1774257734"},{"product_id":"btx-blond-anti-yellow-beox","title":"BTX Blond Anti-Yellow | Beox","description":"\u003cp\u003eDeveloped with exclusive Fiber Protein, Macadamia and Blueberry oils – Restores amino acids and nutrients to hair, reduces volume and eliminates frizz. Its formula contains neutralizing pigments that prevent yellowing of blonde hair, resulting in extremely soft hair.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003eWith cleansed and moist hair, apply the product, section by section using a thin comb. Let for 45 minutes. Thoroughly rinse. Blow-dry and iron the hair.\u003c\/p\u003e\n\u003cp\u003eContent: 01 BTX Blond Anti-Yellow 1000 g\u003cbr\u003e\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57303905796483,"sku":"BE-BTX-BLOND-1000","price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/BTX_Blond_Anti-Yellow_3.png?v=1772618904"},{"product_id":"keraprime-blond-solution-home-care-kit-beox","title":"KeraPrime Blond Solution Home Care Kit | Beox","description":"\u003cp\u003eShampoo 300ml\u003cbr\u003e\nGently cleanses and deeply repairs blonde hair, prolonging its vitality and shine. With PrimeBlond Complex technology, it strengthens the hair fiber, protects against dryness, and keeps the strands healthy, soft, and luminous for longer.\u003cbr\u003e\nBenefits: Delicate cleansing without damaging the hair. Strengthening of the hair fiber. Protection against dryness. Prolonged shine, softness and vitality\u003c\/p\u003e\n\n\u003cp\u003eMask 250g\u003cbr\u003e\nAn intensive treatment that restores the vitality of blonde hair by filling weakened areas with ultra hydration and deep strengthening. Its web-effect texture enhances the absorption of active ingredients, resulting in healthier, stronger, and more radiant hair.\u003cbr\u003e\nBenefits: Intense restoration of the hair fiber. Deep and long-lasting hydration. Stronger, disciplined and radiant strands. Innovative texture that enhances the action of the active ingredients\u003c\/p\u003e\n\n\u003cp\u003eConditioner 300ml\u003cbr\u003e\nInstantly detangles and seals the cuticles, promoting softness, shine, and protection. With active ingredients that preserve hydration and strengthen the strands, it ensures resistance and defense against external damage.\u003cbr\u003e\nBenefits: Immediate detangling and cuticle sealing. Protection against damage and dryness. Soft, strong and luminous strands\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nShampoo: Lightly wash your hair with KeraPrime Purifying Shampoo to remove any residue that prevents the shampoo from fully lathering. Rinse and reapply the Purifying Shampoo, gently massaging it into your hair until it forms a rich, creamy lather. Rinse thoroughly.\u003cbr\u003e\nMask: After washing the hair, apply KeraPrime Mask on clean damp hair, section by section. Leave on for 10 to 20 minutes, with or without heat, and rinse well.\u003cbr\u003e\nConditioner: After the Mask, apply KeraPrime Conditioner on clean wet hair, section by section. Leave it on for a few minutes, and rinse well.\u003cbr\u003e\nFor best results, use the entire KeraPrime Blond Solution line, including the BB Cream, and Amino Liss\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 KeraPrime Blond Solution Home Care Kit (01 Shampoo 300 ml + 01 Conditioner 300 ml + 01 Mask 250 g)\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57303906255235,"sku":"BE-KERAPRIME-KIT","price":65.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/KeraPrimeBlondSolutionKitHomeCare_1_2984592a-bc98-4e9e-801d-668ffbadf604.png?v=1770372973"},{"product_id":"keraprime-blond-solution-bb-cream-beox","title":"KeraPrime Blond Solution BB Cream | Beox","description":"\u003cp\u003eThe KeraPrime Blond Solution BB Cream is a true multifunctional treatment for blonde hair, bringing together benefits that care for, protect, and beautify the hair in a single step. Its advanced formula provides intense hydration, deep nourishment, and radiant shine, while strengthening the hair fiber and recovering hair elasticity. Furthermore, it offers thermal protection and protection against external aggressions, controls frizz and volume, reduces split ends, breakage, and porosity, leaving the hair more disciplined, aligned, and with an incomparable silky touch.\u003c\/p\u003e\n\n\u003cp\u003eKey Benefits\u003cbr\u003e\n- Deep hydration and nourishment\u003cbr\u003e\n- Frizz and volume control, aligned and disciplined strands\u003cbr\u003e\n- Radiant shine and silky touch\u003cbr\u003e\n- Thermal protection and protection against external aggressions\u003cbr\u003e\n- Reduction of split ends and porosity\u003cbr\u003e\n- Revitalization and improvement of hair elasticity\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nWith clean, damp hair, apply the BB Cream to the lengths and ends. Do not rinse. Finish as desired.\u003cbr\u003e\nFor best results, use the entire KeraPrime Blond Solution line, including the Shampoo, Mask, Conditioner, and Amino Liss\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 KeraPrime Blond Solution BB Cream 200 g\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57303906746755,"sku":"BE-KERAPRIME-BB-200","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/KeraPrimeBlondSolutionBBCream_923211cc-e3c8-4926-a212-0e6cb6ac4725.png?v=1770372790"},{"product_id":"keraprime-blond-solution-purifying-shampoo-beox","title":"KeraPrime Blond Solution Purifying Shampoo | Beox","description":"\u003cp\u003eThe Purifying Shampoo Blonde Solution was developed for professional use, offering a deep and balanced cleansing that prepares the hair for the hair realignment and enhances future treatments. It combines efficacy and care, ensuring that the strands are revitalized and light.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003cbr\u003e\n- Removes impurities without damaging the hair fiber\u003cbr\u003e\n- Preserves natural hydration and softness\u003cbr\u003e\n- Prepares the hair to receive the line's active ingredients with maximum performance\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nLightly wash your hair with KeraPrime Purifying Shampoo to remove any residue that prevents the shampoo from fully lathering. Rinse and reapply the Purifying Shampoo, gently massaging it into your hair until it forms a rich, creamy lather. Rinse thoroughly.\u003cbr\u003e\nFor best results, use the entire KeraPrime Blond Solution line, including the BB Cream, Mask, Conditioner, and Amino Liss\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 KeraPrime Blond Solution Purifying Shampoo 1000 ml\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57303906779523,"sku":"BE-KERAPRIME-PURIFY-1000","price":40.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/KeraPrimeBlondSolutionPurifyingShampoo_840f5726-dbe0-41dd-bcdf-f9bc8747a528.png?v=1770372888"},{"product_id":"max-blowout-bottoplex-blonde-eckoz","title":"Max Blowout Bottoplex Blonde | Eckoz","description":"\u003cp\u003eMax Blowout Bottoplex BLONDE is an advanced smoothing, repairing, and bonding treatment with tone-correcting pigments specifically formulated for bleached blonde, over processed hair. This unique product is the first of its kind on the market and it combines three product concepts into one: Hair BTX, Collagen, and Olaplex. It also contains a color and tone correction formula, which has the capability to correct and neutralize the brassiness that can occur as a result of bleach treatments and oxidation. The built-in toners boost cool tones and deliver captivating shine to blonde hair. The result is beautifully smooth, healthy, shiny, and frizz-free blonde hair with an amazing color.\u003c\/p\u003e\n\n\n\n\u003cp\u003eContent: 01 Max Blowout Bottoplex Blonde 500 g\u003c\/p\u003e","brand":"Eckoz","offers":[{"title":"Default Title","offer_id":57303910384003,"sku":"ECK-MB-BOTBL-500","price":74.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/Max_Blowout_Bottoplex_Blonde.jpg?v=1770374584"},{"product_id":"taninn-protein-fit-cosmetics","title":"Taninn Protein | Fit Cosmetics","description":"\u003cp\u003eA reconstructor for fragile hair. With an innovative gel base free of heavy oils, it gently penetrates the hair fiber without damaging it. Its formula relies on the healing power of Aloe Vera Extract combined with Açaí and Argan Extracts to hydrate and replenish mass. Tannic Acid aligns by affinity, while the Violet Toner ensures a platinum blonde free of warm reflections.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003eAfter washing your hair with shampoo, apply Taninn Protein Fit Cosmetics to the entire length of the strands and leave on for 5 minutes. Then rinse. Finish as desired.\u003c\/p\u003e\n\u003cp\u003eContent: 01 Taninn Protein 1000 ml\u003c\/p\u003e","brand":"Fit Cosmetics","offers":[{"title":"Default Title","offer_id":57303910547843,"sku":"FIT-TANINN-1000","price":199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/TaninnProtein_cc51f665-5542-4cd9-bc8f-ba997efa95e8.png?v=1772621565"},{"product_id":"ultra-mask-fit-cosmetics","title":"Ultra Mask | Fit Cosmetics","description":"\u003cp\u003eDry, porous, or chemically treated hair deserves the best in technology and nutrition. Ultra Mask is the complete treatment that combines advanced science and powerful ingredients to ensure healthy, hydrated, and radiant hair.\u003c\/p\u003e\n\n\u003cp\u003e- Intensive Nutri-Reconstruction\u003cbr\u003e\n- Silky and Tangle-Free Strands\u003cbr\u003e\n- Shine and Daily Protection\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nAfter washing your hair with your favorite shampoo, apply the mask. Massage well and leave on for 3 to 5 minutes. Rinse thoroughly and then condition.\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 Ultra Mask 500 g\u003c\/p\u003e","brand":"Fit Cosmetics","offers":[{"title":"Default Title","offer_id":57303910580611,"sku":"FIT-ULTRA-MASK-500","price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/UltraMask1.webp?v=1770129028"},{"product_id":"keraprime-blond-solution-amino-liss-beox","title":"KeraPrime Blond Solution Amino Liss | Beox","description":"\u003cp\u003eThe KeraPrime Blond Solution Amino Liss is a hair realignment system that combines high performance with a unique sensory experience. Its innovative formula, enriched with Amino Acids, Hyaluronic Acid, Brazil Nut Oil, and Pitanga Extract, acts intelligently on the hair fiber, restoring its strength and vitality. With an ultra-light gel texture, Amino Liss slides easily through the strands, ensuring uniform application and rapid absorption of the active ingredients. The result is long-lasting straightness, with the neutralization of yellow reflections and deep repair of the hair structure. In addition to promoting discipline and frizz control, it delivers hair that is more aligned, soft to the touch, and with a sophisticated shine, revealing an even more radiant and glamorous blonde.\u003cbr\u003e\u003cbr\u003eContent: 01 KeraPrime Blond Solution Amino Liss 1000 ml OR 300 ml \u003c\/p\u003e","brand":"Beox","offers":[{"title":"1000 ml","offer_id":57307231158659,"sku":"BE-KERAPRIME-1000","price":230.0,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":57307231191427,"sku":"BE-KERAPRIME-300","price":100.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/KeraPrimeBlondSolutionAminoLiss1.000ml_aa2831b5-3b20-4315-8bdb-ea12e1a691a4.png?v=1770373118"},{"product_id":"lip-kit-s-o-s-beox","title":"Kit S.O.S. | Beox","description":"\u003cp data-start=\"85\" data-end=\"163\"\u003e\u003cstrong data-start=\"87\" data-end=\"163\"\u003eProfessional Hair Reconstruction \u0026amp; Detox Kit – Repair, Balance \u0026amp; Protect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"165\" data-end=\"479\"\u003eAn advanced professional system designed for dry, extremely damaged and chemically treated hair. Combining intensive keratin reconstruction with pH-balancing acidification and metal detox technology, this kit rebuilds the hair fibre, restores structural bonds and eliminates impurities that compromise performance.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"824\"\u003eFormulated with Keratin, Coconut Oil, Arginine, Seriseal, Buriti Oil, Vitamin E, Hyaluronic Acid and Green Tea Extract, it detoxifies the scalp, removes metal and chlorine residues, seals cuticles, restores optimal pH levels and delivers deep protein replenishment. Essential for breakage, elasticity loss, porosity and post-chemical recovery.\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"1043\"\u003e\u003cstrong data-start=\"948\" data-end=\"1043\"\u003eEnjoy 15% off the entire Kit and deliver salon-level transformation with exceptional value.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eComplete professional routine: 01 SOS Unbreakable Rescue Mask  500 ml + 01 SOS PH Equalizer Mask  500 ml + 01 SOS Shampoo Metal Detox  500 ml\u003cstrong data-start=\"948\" data-end=\"1043\"\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57426541937027,"sku":null,"price":144.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/LinhaSOS_2.png?v=1772623710"},{"product_id":"brazilian-protein-fit-cosmetics","title":"Brazilian Protein | Fit Cosmetics","description":"\u003cp\u003eThe perfect balance between reconstruction and color protection. Its intelligent formula combines the lightness of Macadamia Oil with Vitamin E, creating an antioxidant shield that prevents fading. Enriched with Violet Pigments and Wheat Protein, Brazilian Protein neutralizes unwanted tones (yellowing) while defining the strands, ensuring healthy hair and vibrant color for much longer.\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nAfter washing your hair with shampoo, apply Brazilian Protein Fit Cosmetics to the entire length of your hair and leave it on for 5 minutes. Rinse thoroughly. Style as desired.\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 Brazilian Protein 1000 g\u003c\/p\u003e","brand":"Fit Cosmetics","offers":[{"title":"Default Title","offer_id":57454632108419,"sku":"FIT-BRAZILIAN-PROTEIN-1000","price":189.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/BrazilianProtein.webp?v=1772623936"},{"product_id":"professional-set-6211-marco-boni","title":"Professional Set 6211 | Marco Boni","description":"\u003cp\u003eProfessional kit with ceramic thermal brush and Freeflex brush, offering versatility and economy.\u003c\/p\u003e\n\u003cp\u003eSpeeds up hair drying as it maintains the dryer's temperature. Features a rubberized, ergonomic handle with a pointed tip to aid in separating strands. Double-height nylon and natural boar bristles provide greater traction. Glides more easily through hair. Dries, straightens, styles, and finishes. Suitable for all types of chemical treatments.\u003c\/p\u003e\n\u003cp\u003ePaddle Brush: The detangling paddle brush has flexible bristles and is excellent for fine, curly hair, hair extensions, and wigs. Detangles wet hair without breaking the strands.\u003c\/p\u003e\n\u003cp\u003eBrush your hair with gentle movements and gently pull to detangle. When drying your hair, brush it lightly to achieve a smooth finish.\u003c\/p\u003e\n\u003cp\u003eContent: 01 Ceramic Thermal brush (15 mm) + 01 Ceramic Thermal Brush (25 mm) + 01 Ceramic Thermal Brush (34 mm) + 01 Paddle brush\u003cbr\u003e\u003c\/p\u003e","brand":"Marco Boni","offers":[{"title":"Default Title","offer_id":57454633615747,"sku":"MB-6211-SET","price":62.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/ProfessionalSet6211_1.jpg?v=1772105442"},{"product_id":"keraprime-blond-solution-mask-beox","title":"KeraPrime Blond Solution Mask | Beox","description":"\u003cp\u003eKeraPrime Blond Solution Mask restores the vitality of blonde hair with the repairing action of PrimeBlond Complex technology, which combines Amino Acids, Hyaluronic Acid, Brazil Nut Oil, and Pitanga Extract to fill in weakened areas, providing ultra-hydration and strengthening of the hair fiber. Its web-effect texture improves the distribution of active ingredients, ensuring intensive treatment for healthier, stronger, and more radiant strands.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003eBeox KeraPrime Blond Solution Mask can be used alone as a deep restoration treatment or combined with Beox KeraPrime Blond Solution Tinting Ampoule to neutralize undesirable shades. Before application, check if tinting is needed. On clean, damp hair, apply the massk evenly along the hair length. Gently emulsify and let the product sit for 5 to 10 minutes. Rinse thoroughly with plenty of water. For optimal results, use the complete Beox KeraPrime Blond Solution line.\u003c\/p\u003e\n\u003cp\u003eContent: 01 KeraPrime Blond Solution Mask 500 g\u003cbr\u003e\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57797264376195,"sku":"BE-KERAPRIME-MASK","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/KeraPrimeBlondSolutionMask_51b3a9e6-9115-454e-a9fb-42af85f3afa9.png?v=1776238343"},{"product_id":"kit-keraprime-blond-solution","title":"Kit KeraPrime Blond Solution","description":"\u003cp\u003eAchieve salon-quality blonde hair with the KeraPrime Blond Solution Beox Complete Kit, a professional treatment designed to hydrate, repair and neutralise unwanted yellow tones in blonde, bleached or highlighted hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with Amino Acids, Hyaluronic Acid, Brazil Nut Oil and Pitanga Extract, this complete routine restores the hair fibre, improves elasticity and delivers smoother, shinier and more disciplined strands.\u003c\/p\u003e\n\u003cp\u003eEnjoy 15% off when purchasing the full line\u003cbr\u003e\u003cbr\u003eContent: 01 KeraPrime Blond Solution Purifying Shampoo 1000 ml + 01 BB Cream 200 g + 01 Amino Liss 1000 ml + 01 Mask 500 g\u003cbr\u003e\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57799415890307,"sku":null,"price":291.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/LinhaKeraPrimeBlondSolution_3.png?v=1776252219"}],"url":"https:\/\/lipstore.eu\/collections\/chemically-treated-hair.oembed","provider":"Lip Store","version":"1.0","type":"link"}