{"title":"Hair Straightening Treatment","description":"\u003ch1\u003eProfessional Hair Straightening Treatments\u003c\/h1\u003e\n\u003cp\u003eTransform frizzy, unruly hair with our professional hair straightening treatments, sourced from leading laboratories around the world. Formulated with keratin, progressive blends, and innovative actives, these treatments smooth the hair fibre from within, reducing volume and eliminating frizz for weeks at a time. Ideal for all hair types, including chemically treated and highlighted hair, our straightening collection is used daily by professional salons and home users throughout Europe. Achieve sleek, healthy-looking results from the very first application.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"royal-gold-24k-luminous-straightener-beox","title":"Royal Gold 24K Luminous Straightener | Beox","description":"\u003cp\u003eGel-based product, composed of an exclusive and noble system of acids, proteins, oils and ingredients from the Brazilian Amazon, such as Buriti, Pracaxi, and Ojon, that smooth any type of hair, making the locks shiny and extremely soft.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003eOn clean, damp hair, apply the product one centimeter from the roots, strand by strand, using a comb. Leave on for 50 minutes. After the processing time, rinse hair, removing 30% of the product (for blonde hair, rinse out 100%). Dry hair with a brush and hairdryer. Straighten hair in thin sections 15 times at a temperature of 200-230ºC.\u003c\/p\u003e\n\u003cp\u003eContent: 01 Royal Gold 24K Luminous Straightener (500 ml)\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57436925329795,"sku":"BE-RG24K-STRAIGHT-500","price":160.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/RoyalGold24KLuminousStraightener1.jpg?v=1771509797"},{"product_id":"btx-mask-control-beox","title":"BTX Mask Control | Beox","description":"\u003cp\u003eDeveloped with exclusive Fiber Protein – a complex of oils and proteins with exclusive intensive repair technology that restores amino acids and nutrients to the hair, reduces volume by eliminating frizz, leaving hair extremely soft.\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nWahs the hair, remove excess water and keep it damp. Apply the BTX with the aid of a brush or comb, distributing it throughout all sections. Leave it on for 45 minutes. Rinse out completely (100% of the product). Blow-dry the hair until it is completely dry. For greater volume reduction, flat iron the strands from root to ends.\u003cbr\u003e\nReapply every 15 days to maintain results. Compatible with all hair types\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 BTX Mask Control 1000 g\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57303905763715,"sku":"BE-BTX-CONTROL-1000","price":85.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/BTX_Mask_Control_3.png?v=1772618831"},{"product_id":"btx-blond-anti-yellow-beox","title":"BTX Blond Anti-Yellow | Beox","description":"\u003cp\u003eDeveloped with exclusive Fiber Protein, Macadamia and Blueberry oils – Restores amino acids and nutrients to hair, reduces volume and eliminates frizz. Its formula contains neutralizing pigments that prevent yellowing of blonde hair, resulting in extremely soft hair.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003eWith cleansed and moist hair, apply the product, section by section using a thin comb. Let for 45 minutes. Thoroughly rinse. Blow-dry and iron the hair.\u003c\/p\u003e\n\u003cp\u003eContent: 01 BTX Blond Anti-Yellow 1000 g\u003cbr\u003e\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57303905796483,"sku":"BE-BTX-BLOND-1000","price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/BTX_Blond_Anti-Yellow_3.png?v=1772618904"},{"product_id":"protein-smooth-volume-free-jacques-janine","title":"Protein Smooth Volume Free | Jacques Janine","description":"\u003cp\u003eJacques Janine protein smooth collagen mask is enriched with go green bioactives obtained through advanced extraction techniques that respect nature, the environment and the physio- logy of the hair, delivering real, ecologically cor- rect and high-performance benefits.\u003cbr\u003e\u003cbr\u003eContent: 01 Protein Smooth Volume Free 1000 ml\u003c\/p\u003e","brand":"Jacques Janine","offers":[{"title":"Default Title","offer_id":57303909761411,"sku":"JJ-PROTEIN-SMOOTH-1000","price":169.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/Protein_Smooth_Volume_Free_1.png?v=1772621172"},{"product_id":"btx-multi-complex-blend-jacques-janine","title":"BTX Multi Complex Blend | Jacques Janine","description":"\u003cp\u003eJacques Janine's BTX Multi Complex Blend Mask is the ideal treatment for those seeking volume control and hair alignment. With a formula rich in Shea Butter and Keratin, this product provides deep hydration, restores the hair fiber, and offers a straightening effect, leaving hair disciplined and with intense shine.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for reducing frizz and repairing damaged hair, the BTX Mask offers professional results, restoring vitality and softness to the hair.\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nAfter washing your hair, apply the mask to damp hair, section by section, avoiding the roots. Leave it on for 5 to 10 minutes and rinse well. Style as desired.\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 BTX Multi Complex Blend 450 g\u003c\/p\u003e","brand":"Jacques Janine","offers":[{"title":"Default Title","offer_id":57303909794179,"sku":"JJ-BTX-MULTI-450","price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/BTX.jpg?v=1770196134"},{"product_id":"amazon-keratin-hair-treatment-cacau-argan-oil-eckoz","title":"Amazon Keratin Hair Treatment - Cocoa \u0026 Argan Oil | Eckoz","description":"\u003cp\u003eThis Keratin Smoothing Hair Treatment is uniquely enhanced using Argan oil from Morocco, which adds remarkable silkiness, shine, and anti-aging abilities, as well as Brazilian Cocoa, which fully hydrates and adds moisture to dry and unmanageable hair.\u003c\/p\u003e\n\u003cp\u003eContent: 01 Amazon Keratin Hair Treatment - Cocoa \u0026amp; Argan Oil 500 ml\u003c\/p\u003e","brand":"Eckoz","offers":[{"title":"Default Title","offer_id":57303910220163,"sku":"ECK-AK-ARGAN-500","price":84.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/AmazonKeratinHairTreatment-Cacau_ArganOil.jpg?v=1770128289"},{"product_id":"amazon-keratin-hair-treatment-acai-guarana-eckoz","title":"Amazon Keratin Hair Treatment - Acai \u0026 Guarana | Eckoz","description":"\u003cp\u003eThis is our original unique Smoothing Hair Treatment, which has been re-formulated with specially selected Natural Oils including Brazilian Rainforest Açai Berry and Amazon Guarana, and it’s further enhanced with Macadamia and Camelina Seed Oil.\u003c\/p\u003e\n\u003cp\u003eContent: 01 Amazon Keratin Hair Treatment - Acai \u0026amp; Guarana 500 ml\u003c\/p\u003e","brand":"Eckoz","offers":[{"title":"Default Title","offer_id":57303910252931,"sku":"ECK-AK-ACAI-500","price":84.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/AmazonKeratinHairTreatment-Acai_Guarana.jpg?v=1770128389"},{"product_id":"max-blowout-bottoplex-premium-eckoz","title":"Max Blowout Bottoplex Premium | Eckoz","description":"\u003cp\u003eMax Blowout Bottoplex Premium is an advanced smoothing, repairing, and bonding treatment specifically formulated for over-processed and damaged hair. This unique all-in-one product is the first of its kind on the market, which we developed by combining three product concepts into one: Hair BTX, Collagen, and Olaplex. Our innovative product has been carefully formulated with a proprietary blend of ingredients including pro-vitamin D-Panthenol, Collagen, amino acids, vitamins A and E, and supercharged with Natural Oils from the Amazon rainforest including Macadamia nut oil, Buriti fruit, and Acai berry.\u003c\/p\u003e \n\n\n\n\u003cp\u003eContent: 01 Max Blowout Bottoplex Premium 500 g\u003c\/p\u003e","brand":"Eckoz","offers":[{"title":"Default Title","offer_id":57303910351235,"sku":"ECK-MB-BOTPR-500","price":74.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/MaxBlowoutBottoplexPremium_3f650899-5bab-4287-b863-f9e94e0b1325.jpg?v=1770374554"},{"product_id":"max-blowout-bottoplex-blonde-eckoz","title":"Max Blowout Bottoplex Blonde | Eckoz","description":"\u003cp\u003eMax Blowout Bottoplex BLONDE is an advanced smoothing, repairing, and bonding treatment with tone-correcting pigments specifically formulated for bleached blonde, over processed hair. This unique product is the first of its kind on the market and it combines three product concepts into one: Hair BTX, Collagen, and Olaplex. It also contains a color and tone correction formula, which has the capability to correct and neutralize the brassiness that can occur as a result of bleach treatments and oxidation. The built-in toners boost cool tones and deliver captivating shine to blonde hair. The result is beautifully smooth, healthy, shiny, and frizz-free blonde hair with an amazing color.\u003c\/p\u003e\n\n\n\n\u003cp\u003eContent: 01 Max Blowout Bottoplex Blonde 500 g\u003c\/p\u003e","brand":"Eckoz","offers":[{"title":"Default Title","offer_id":57303910384003,"sku":"ECK-MB-BOTBL-500","price":74.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/Max_Blowout_Bottoplex_Blonde.jpg?v=1770374584"},{"product_id":"amazon-oil-protein-fit-cosmetics","title":"Amazon Oil Protein | Fit Cosmetics","description":"\u003cp\u003eA reconstructor that offers an emollient treatment with the richness of Brazilian biodiversity. Amazon Oil has a highly absorbent, conditioning liquid texture, rich in Buriti and Açaí Oils, powerful antioxidants that combat hair aging. The final touch of mirror-like shine comes from Sicilian Lemon and Orange Essential Oils that seal the cuticle and leave hair with natural bounce and unparalleled lightness.\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nAfter washing your hair with shampoo, apply Amazon Oil Protein Fit Cosmetics to the entire length of the strands and leave on for 5 minutes. Then rinse. Finish as desired.\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 Amazon Oil Protein 1000 ml\u003c\/p\u003e","brand":"Fit Cosmetics","offers":[{"title":"Default Title","offer_id":57303910515075,"sku":"FIT-AMAZON-OIL-1000","price":179.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/AmazonOilProtein1.png?v=1772621456"},{"product_id":"taninn-protein-fit-cosmetics","title":"Taninn Protein | Fit Cosmetics","description":"\u003cp\u003eA reconstructor for fragile hair. With an innovative gel base free of heavy oils, it gently penetrates the hair fiber without damaging it. Its formula relies on the healing power of Aloe Vera Extract combined with Açaí and Argan Extracts to hydrate and replenish mass. Tannic Acid aligns by affinity, while the Violet Toner ensures a platinum blonde free of warm reflections.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003eAfter washing your hair with shampoo, apply Taninn Protein Fit Cosmetics to the entire length of the strands and leave on for 5 minutes. Then rinse. Finish as desired.\u003c\/p\u003e\n\u003cp\u003eContent: 01 Taninn Protein 1000 ml\u003c\/p\u003e","brand":"Fit Cosmetics","offers":[{"title":"Default Title","offer_id":57303910547843,"sku":"FIT-TANINN-1000","price":199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/TaninnProtein_cc51f665-5542-4cd9-bc8f-ba997efa95e8.png?v=1772621565"},{"product_id":"keraprime-blond-solution-amino-liss-beox","title":"KeraPrime Blond Solution Amino Liss | Beox","description":"\u003cp\u003eThe KeraPrime Blond Solution Amino Liss is a hair realignment system that combines high performance with a unique sensory experience. Its innovative formula, enriched with Amino Acids, Hyaluronic Acid, Brazil Nut Oil, and Pitanga Extract, acts intelligently on the hair fiber, restoring its strength and vitality. With an ultra-light gel texture, Amino Liss slides easily through the strands, ensuring uniform application and rapid absorption of the active ingredients. The result is long-lasting straightness, with the neutralization of yellow reflections and deep repair of the hair structure. In addition to promoting discipline and frizz control, it delivers hair that is more aligned, soft to the touch, and with a sophisticated shine, revealing an even more radiant and glamorous blonde.\u003cbr\u003e\u003cbr\u003eContent: 01 KeraPrime Blond Solution Amino Liss 1000 ml OR 300 ml \u003c\/p\u003e","brand":"Beox","offers":[{"title":"1000 ml","offer_id":57307231158659,"sku":"BE-KERAPRIME-1000","price":230.0,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":57307231191427,"sku":"BE-KERAPRIME-300","price":100.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/KeraPrimeBlondSolutionAminoLiss1.000ml_aa2831b5-3b20-4315-8bdb-ea12e1a691a4.png?v=1770373118"},{"product_id":"max-blowout-keratin-smoothing-hair-treatment-eckoz","title":"Max Blowout Keratin Smoothing Hair Treatment Ultimate | Eckoz","description":"\u003cp\u003eSpecifically formulated to provide maximum smoothing results, our highly concentrated formula uses Brazil nut oil from the Amazon Rainforest. This tropical oil, rich in both vitamins A and E, acts as a natural hydrator for dry, lifeless hair, and it produces unparalleled shine. Combined with Argan Oil, and key revitalizing emollients, our innovative Max Blowout formula delivers the best in hair straightening and smoothing. By infusing keratin molecules deep within the hair cuticle, hair is restored and hydrated. The result is shiny, soft, smooth, and frizz-free hair from roots to ends. Results will last 12-16 weeks.\u003c\/p\u003e\n\u003cp\u003eContent: 01 Max Blowout Keratin Hair Treatment Ultimate 500 ml\u003cbr\u003e\u003c\/p\u003e","brand":"Eckoz","offers":[{"title":"Default Title","offer_id":57307343683971,"sku":"ECK-MB-KERATIN-500","price":84.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/MaxBlowoutKeratinHairTreatmentULTIMATE.jpg?v=1770197627"},{"product_id":"lip-kit-royal-gold-24k-luminous-kit-beox","title":"Kit Royal Gold 24K Luminous | Beox","description":"\u003cp data-end=\"537\" data-start=\"169\"\u003e\u003cstrong data-end=\"718\" data-start=\"634\"\u003eEnjoy 15% off the entire Kit and achieve premium results with outstanding value.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"537\" data-start=\"169\"\u003eA complete smoothing, nourishing and shine-enhancing system enriched with an exclusive blend of acids, proteins and precious oils from the Brazilian Amazon, including Buriti, Pracaxi and Ojon. This kit gently cleanses, smooths all hair types, deeply hydrates, restores elasticity and delivers intense, long-lasting shine, leaving the hair exceptionally soft and silky.\u003c\/p\u003e\n\u003cp data-end=\"629\" data-start=\"539\"\u003eComplete 4-step treatment: 01 Royal Gold 24K Luminous Straightener 500 ml + 01 Shampoo 500 ml + 01 Mask 500 g + 01 Glow On 30 ml\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57410854224259,"sku":null,"price":229.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/Linha_Royal_Gold_24K.png?v=1772623355"},{"product_id":"24k-taninn-protein-fit-cosmetics","title":"24K Taninn Protein | Fit Cosmetics","description":"\u003cp\u003eDeveloped for challenging hair treatments, 24K is a high-performance reconstructor with the power of Tannic Acid. Its gel formula contains a luxurious blend of Pracaxi, Argan, and Coconut Oils, guaranteeing deep nourishment. The key difference lies in the Amino Acid Complex and Wheat Protein, which rebuild the hair fiber during the transformation process, delivering aligned, protected, and breakage-free strands.\u003c\/p\u003e\n\u003cp\u003eInstructions of use:\u003cbr\u003e1- With the hair totally clean and dry, divides it in sections. 2- Apply 24K Taninn Protein 1 centimeter from the hair root with the help of a hair-dye brush. 3- Let it act from 40 to 60 minutes. Align the hair each 10 minutes with a comb. 4- Rinse removing all the product of the hair strands. 5- Dry the hair completely. 6- Use the flat iron on thin strands in a temperature between 180°C (365°F) to 200°C (392°F).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eContent: 01 24K Taninn Protein 1000 g\u003c\/p\u003e","brand":"Fit Cosmetics","offers":[{"title":"Default Title","offer_id":57454632042883,"sku":"FIT-24K-TANINN-1000","price":199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/24KTaninnProtein.webp?v=1772095519"},{"product_id":"brazilian-protein-fit-cosmetics","title":"Brazilian Protein | Fit Cosmetics","description":"\u003cp\u003eThe perfect balance between reconstruction and color protection. Its intelligent formula combines the lightness of Macadamia Oil with Vitamin E, creating an antioxidant shield that prevents fading. Enriched with Violet Pigments and Wheat Protein, Brazilian Protein neutralizes unwanted tones (yellowing) while defining the strands, ensuring healthy hair and vibrant color for much longer.\u003c\/p\u003e\n\n\u003cp\u003eInstructions of use:\u003cbr\u003e\nAfter washing your hair with shampoo, apply Brazilian Protein Fit Cosmetics to the entire length of your hair and leave it on for 5 minutes. Rinse thoroughly. Style as desired.\u003c\/p\u003e\n\n\u003cp\u003eContent: 01 Brazilian Protein 1000 g\u003c\/p\u003e","brand":"Fit Cosmetics","offers":[{"title":"Default Title","offer_id":57454632108419,"sku":"FIT-BRAZILIAN-PROTEIN-1000","price":189.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/BrazilianProtein.webp?v=1772623936"},{"product_id":"kit-keraprime-blond-solution","title":"Kit KeraPrime Blond Solution","description":"\u003cp\u003eAchieve salon-quality blonde hair with the KeraPrime Blond Solution Beox Complete Kit, a professional treatment designed to hydrate, repair and neutralise unwanted yellow tones in blonde, bleached or highlighted hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with Amino Acids, Hyaluronic Acid, Brazil Nut Oil and Pitanga Extract, this complete routine restores the hair fibre, improves elasticity and delivers smoother, shinier and more disciplined strands.\u003c\/p\u003e\n\u003cp\u003eEnjoy 15% off when purchasing the full line\u003cbr\u003e\u003cbr\u003eContent: 01 KeraPrime Blond Solution Purifying Shampoo 1000 ml + 01 BB Cream 200 g + 01 Amino Liss 1000 ml + 01 Mask 500 g\u003cbr\u003e\u003c\/p\u003e","brand":"Beox","offers":[{"title":"Default Title","offer_id":57799415890307,"sku":null,"price":291.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/9747\/1619\/files\/LinhaKeraPrimeBlondSolution_3.png?v=1776252219"}],"url":"https:\/\/lipstore.eu\/collections\/hair-straightening-treatment.oembed","provider":"Lip Store","version":"1.0","type":"link"}