This is not standard hair care. This is global performance engineering.
Founded in Brazil in 2005, BEOX has become a worldwide reference in professional hair cosmetics, delivering over 150 high-performance products developed for salons that demand precision, power, and predictable results.
Built with exclusive formulations, advanced cosmetic technology, and premium raw materials, BEOX is structured into 16 specialised product lines, each engineered to solve specific hair challenges with maximum efficiency and visible transformation.
From straightening systems, reconstruction treatments, hydration, colour, curls, and finishing — every formula is designed to dominate results from the first application, across all hair types and conditions.
Present in more than 40+ countries and expanding toward 80+ global markets, BEOX operates across Europe, the Americas, and the Middle East, trusted by professionals who require consistent, scalable, salon-grade performance.
Driven by innovation, technical expertise, and continuous research, BEOX is built to outperform — competing directly with the biggest names in the global cosmetic industry.
If results matter, BEOX is the standard.
FAQ – BEOX Professional Hair Care
Why is BEOX considered a global reference in hair care?
BEOX combines advanced formulation technology, premium ingredients, and a portfolio of over 150 professional products, delivering consistent results trusted by salons worldwide.
How many product lines does BEOX offer?
BEOX is structured into 16 specialised product lines, each developed to target specific hair needs such as hydration, repair, straightening, colour protection, and curl definition.
Is BEOX suitable for all hair types?
Yes. BEOX develops solutions for all hair profiles, including straight, curly, bleached, damaged, dry, and chemically treated hair.
Where is BEOX available?
BEOX products are used in professional salons across Europe, the Americas, the Middle East, and over 40 countries worldwide.
What makes BEOX different from other brands?
BEOX focuses on performance-first formulations, combining innovation, exclusive technologies, and salon expertise to deliver visible transformation from the first application.
Are BEOX products professional-grade?
Yes. All BEOX products are developed specifically for professional use, ensuring high-performance, safety, and consistent results in salon environments.
What is the mission of BEOX?
BEOX aims to enhance beauty and self-esteem while becoming a global reference in innovation and diversity in professional cosmetics.
